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March 2018
Purdue University ASTA Management Academy 2018
The ASTA Management Academy focuses on the practical application of general management concepts that are critical to the long-term success of seed firms. The core management courses form the foundation of the academy and are designed to broaden your general management abilities. Special issue seminars are scheduled throughout the program to allow you an in-depth look at current issues that are critical to the seed industry. You will benefit from the expert contributions of faculty members from the Department of…
Find out more »April 2018
Purdue University Managing Talent to Win
The only way for a company to continue to improve and compete more effectively is to improve people resources. After all, a company is a collection of people working together to create value for a customer, then capture some of that value for the company. Managing Talent to Win offers insights on how to know what capabilities people in an organization need, and how you—the leader—can help them get, manage and continuously improve these capabilities. Keith Halperin, senior client partner…
Find out more »May 2018
Purdue University Sales Management and Leadership
Sometimes lacking in the management area are the “how-to’s” for developing people. We often use analogies such as coaching or teaching; however, even in those professions, the steps required to successfully develop people can be unclear. In the sales area in particular, the best doers are frequently promoted to leadership positions. But the skill set necessary for management might be entirely different than the skills necessary in sales. In this program, you will assess your current management skills and learn…
Find out more »June 2018
Purdue University Strategic Decision Making Seminar
You make a lot of decisions at work all of the time. Yet, there are typically two or three throughout the year that have a bigger impact on the direction of your company. New product strategies, investment opportunities, research and development initiatives - we call these “fork-in-the-road” decisions. Because of their impact, they take more time and require a more structured approach than deciding what new office chair you want to buy. And, honestly, they can be a little scary.…
Find out more »July 2018
Agribusiness Finance for Non-Financial Managers
Agribusiness Finance for Non-Financial Managers will deepen your understanding of financial management responsibilities and how they fit into broader company goals, the industry and the marketplace. You will cover the basics of financial management, then use a case study and team-based assignments to strengthen your financial understanding. You will learn how to make better informed decisions by analyzing and extracting data from key financial statements. You'll also establish a foundation of financial terminology that you can use to better communicate…
Find out more »August 2018
Precision Selling: Building Relationships with Large Farmers
Managing key accounts requires a diverse skill set—skills often more closely aligned with management than traditional sales. At this two-day seminar, you'll specifically address strategies for working with large-scale producers in the evolving agricultural marketplace. You'll explore complexities of working with growers and delve into the areas of strategic account planning, resource allocation, information analysis, and the use of sophisticated selling tools.
Find out more »Market Planning for Agri-Marketers
Program Overview A gap often exists between sales and marketing. But the two are closely related and, when they work together, the company and the customer both win. After all, marketing is about far more than just advertising. It's about creating a reputable brand and a value proposition that aligns with your customers' needs. Market Planning for Agri-Marketers bridges the gap between sales and marketing. In this program, you will learn to think like a marketer and define your role…
Find out more »October 2018
Purdue University Strategic Agri-Marketing
Program Overview Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan? Every marketing decision made has implications on the overall marketing strategy. At Strategic Agri-Marketing, you will develop a more strategic approach to marketing, learn to build marketing models with measurable results, and integrate variables that meet both the marketing and financial objectives of your agribusiness. Each content…
Find out more »November 2018
Purdue University National Conference for Food and Agribusiness
The National Conference for Food and Agribusiness brings together professionals from across the agri-food system to gain industry and business insights, network and discover solutions to today's challenges. The goal of the conference is to help agricultural and food businesses shape their organizations and customer interactions for optimal success. The conference is held over two days. The first day is classroom and discussion, while the second day is workshops and active learning. Participants may opt to attend just day one…
Find out more »May 2019
Purdue University Sales Management and Leadership
During the Sales Management and Leadership workshop, you will assess your management skills and learn how to become more effective in developing and coaching your team to optimum sales performance. Using interactive lectures and examples from successful sales managers in a collaborative learning environment, you'll be inspired to develop and implement people-empowering strategies in your organization to achieve a competitive advantage. Key Benefits At this seminar, you will practice concepts and techniques that can be applied upon return to the…
Find out more »July 2019
Purdue University Market Planning for Agri-Marketers
A gap often exists between sales and marketing. But the two are closely related and, when they work together, the company and the customer both win. After all, marketing is about far more than just advertising. It's about creating a reputable brand and a value proposition that aligns with your customers' needs. Market Planning for Agri-Marketers bridges the gap between sales and marketing. In this program, you will learn to think like a marketer and define your role in implementing…
Find out more »October 2019
Purdue Food and Agribusiness Executive Summit
Purdue University along with Wells Fargo Food and Agribusiness are committed to bringing the right issues and the right senior leaders to the table for critical industry discussions at the Purdue Food and Agribusiness Executive Summit. The 2019 summit theme revolves around DISRUPTION. Whether it's input supply, food processing or something in between, the changes in what’s demanded by the market are fast-paced. Rapid-fire changes in technology, consumer demands, and new target demographics require long-term and strategic thinking. New competitors…
Find out more »Purdue Agribusiness Marketing Level 2: Strategic Agri-Marketing
Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan? Every marketing decision made has implications on the overall marketing strategy. In Agribusiness Marketing Level 2: Strategic Agri-Marketing, you will develop a more strategic approach to marketing, learn to build marketing models with measurable results, and integrate variables that meet both the marketing and financial objectives of your agribusiness.…
Find out more »November 2019
National Conference for Food and Agribusiness
The 2019 National Conference will focus on how collected data and information are used across different levels of the agricultural and food business value chain. Purdue faculty will share results from their research surveying six levels of the value chain: (1) Ag Input Manufacturers, (2) Ag Retailers, (3) Farmers, (4) First Handlers/Food Processors, (5) Food Manufacturers, and (6) Food Retailers. The aim is to document how the agricultural and food business value chain is evolving on data collection and analytics.…
Find out more »March 2020
Purdue University ASTA Management Academy
The ASTA Management Academy focuses on the practical application of general management concepts that are critical to the long-term success of seed firms. The core management courses form the foundation of the academy and are designed to broaden your general management abilities. Special issue seminars are scheduled throughout the program to allow you an in-depth look at current issues that are critical to the seed industry. You will benefit from the expert contributions of faculty members from the Department of…
Find out more »