MADISON, Wis. — Today, the Wisconsin Cattlemen’s Association (WCA) testified in support of Senate Bill 82, legislation authored by Senator Howard Marklein and Representative Clint Moses, which would allow only products that are derived from animals to be labeled as “meat.”
WCA’s support for SB 82 is based on both protecting the integrity of our beef products and alleviating consumer confusion in regard to labeling of food products.
“The Wisconsin Cattlemen’s Association supports the clear labeling of meat products,” said Matt Ludlow, President of the WCA. “WCA firmly believes that the establishment of clear labels will protect the integrity of our beef products. Our beef industry has spent a significant amount of time, money, and effort to establish and maintain a healthy, wholesome, and nutritious product. Having legislation in place to label true beef products as meat will protect the integrity that has been established over time. Additionally, having clear labels will alleviate consumer confusion. Product labels simply ensure that alternative meat products do not mislead consumers into thinking they are purchasing actual beef products.”
WCA appreciates Senator Marklein’s and Representative Moses’ leadership on this important issue.
The Wisconsin Cattlemen’s Association is a trusted leader in the Wisconsin beef industry and gives a voice to Wisconsin’s beef producers on a local, regional and national level. Cattlemen and women can count on the Wisconsin Cattlemen’s Association to protect their back when it comes to legislation impacting beef farms. The association works closely with many industry partners to maintain a positive business environment for cattlemen through leadership and education. Become a member to insure a viable Wisconsin beef industry now and in the future.
— Wisconsin Cattleman’s Association
For more Wisconsin news, click here.