SAN FRANCISCO — Wine Institute will host 20 high-profile sommeliers from Mexico in California wine country July 23-27, 2017 to help expand the knowledge of California wines and promote sales in the growing Mexican market. The sommeliers invited to join the trip are from top restaurants, hotels and resorts in Mexico City, Los Cabos and Cancun. Mexico is the sixth largest wine market for U.S. wines and California accounts for 90% of U.S. wine exports.
Wine Institute will be working with a team from GuildSomm, the international organization for sommeliers, and its President Geoff Kruth, MS, to conduct daily classroom-style formal tastings, followed by winery visits and technical programs. The group will be based in Napa Valley and Sonoma County and taste wines from throughout California, including Lodi, Paso Robles, Santa Barbara and Sierra Foothills.
“The sommeliers from Mexico are interested in growing their offerings of California wines, and we will showcase the state’s diverse geography, regions, varietals and styles to demonstrate the quality and value that California offers at all price points,” said Linsey Gallagher, Wine Institute Vice President of International Marketing.
“California has a long history and strong cultural ties with Mexico and we have a valuable trading partnership,” said Bobby Koch, Wine Institute President and CEO. “We look forward to an outstanding and informative visit.”
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