JEFFERSON CO., N.Y. — You should register for the webinar on Thursday October 22nd that features an interview with Dr. Cheryl Mitchell, Senior Vice President of Ingredient Manufacturing at Steuben Foods located in western New York State. The webinar host, Jay Matteson, Jefferson County’s Agricultural Coordinator, will talk with Dr. Mitchell about the growth of plant – based food and beverage alternatives. What are these products and will they impact our traditional meat and dairy industries? The webinar is free and starts at 12pm. The public is welcome to participate. Visit www.agricultureevents.com to learn more and register.
Sales of plant – based food alternatives surged in 2019 by 11% to $4.5 billion according to a report from the Food Business News website by Monica Waltrous dated 12/27/2019. The largest sectors within plant – based sales were meat and dairy alternatives. Will this trend continue? Are there more plant – based products coming to market soon? How does this impact our agricultural industry?
Dr. Mitchell is recognized as a world authority in the processing of grains, nuts, and seeds. She spent the last 40 years creating commercially wholesome ingredients utilizing unique food processing methods that maintain or maximize the nutrients in plant based resources. The novel plant – based ingredients developed by Dr. Mitchell have been used in making the most advanced plant – based consumer products. Her expertise in the metabolic functionality and composition of foods as well as the aseptic stabilization of foods has made her a leader in the food industry in the area of plant forward food and beverages.
The Farmers’ Luncheon Webinars are an interactive opportunity to look at the future of agriculture as we attempt to answer the question, what will agriculture look like in 5 or 10 years. We use an interview format between Mr. Matteson and his guests and the audience is invited to submit questions at any time throughout the hour long program. Audience members have referred to previous webinars as powerful, insightful, and indicate that the interview format makes the webinar much more interesting.

The Farmers’ Luncheon Webinar Series is hosted by Jefferson County Economic Development and supported by Midway International Logistics, Great Lakes Cheese Company, Development Authority of North Country, Afgritech LLC – makers of AminoMax feed supplements, National Grid Economic development and Energy Efficiency Programs, American Dairy Association Northeast, Converse Laboratories, Lundy Group of Companies and Jefferson County Farm Bureau. To learn more about the Farmers Luncheon Webinar Series visit www.agricultureevents.com. Previous webinars are available on the website.
–Jefferson County Economic Development