PAYNE, Ala. — To help meet the growing demands for on-farm regenerative agriculture technical assistance, Understanding Ag, LLC (UA) today announced the addition of three new farmer-consultants to its national team.
Shane New, one of UA’s partners, points to his firm’s increasing regenerative agriculture work with food giant General Mills and personal hygiene product manufacturer Dr. Bronner’s as indicators of the firm’s growing regenerative agriculture consulting demand and as reasons for expanding the firm’s cadre of on-farm consultants.

The newest additions to the UA team include Central New York state farmers Phyllis and Paul Van Amburgh, who specialize in 100 percent grassfed milk production and training for graziers of all types of dairies and Northern Missouri farmer, Doug Peterson. Peterson is a former USDA Soil Health Regional Specialist whose focus is adaptive regenerative grazing and regenerative row crop production.
“We select experienced consultants who have ‘been there and done that’ on their own farms,” New said. “So when our clients reach out to us, they know they’ll benefit from peers who understand how to harness the power of regenerative agricultural principles to grow healthier soil, food, farms and profits,” he said. “Phyllis, Paul and Doug have had years of experience in applying these principles on their farms and bring years of knowledge and personal regenerative success with them.”
“The economics, the grazing, the animals, and the crops both perennial and annual, all need to be top notch to survive and we are acutely aware of that,” said Phyllis Van Amburgh. “’Knowing’ is not at all the same thing as ‘getting it done,’” she said. “The getting it done part, which Paul and I live every day, is the stuff real life is made. And ‘knowing’ sure helps when it’s time to get moving and give it a go.”
For his part, Peterson said he believes the best learning comes from doing. “Growing up on a farm and then spending many years with USDA, evaluating farms and ranches across the Midwest, has allowed me to learn a tremendous amount about managing the land,” he said. “But running my own farming operation for the last 25 years has been the ultimate learning experience and I’m excited to be able to share that experience to ensure my clients’ regenerative success.”
For more information about UA’s regenerative consulting services and team of farmer-consultants visit www.understandingag.com.
–Understanding Ag, LLC