CLOVIS, Calif. — For “Providing education and encouragement with self-sacrifice resulting in positive change on the landscape,” Understanding Ag, LLC, will be inducted into the International Green Industry Hall of Fame (IGIHOF), the regenerative agriculture consulting company announced today.
The goal of IGIHOF is to promote excellence in ecological sustainability worldwide. IGIHOF’s mission is to recognize individuals and organizations for outstanding achievements in green industry. Induction ceremonies are held at various locations all over the world each year and will be held virtually once again this year.
Understanding Ag, co-founded by Ray Archuleta, Gabe Brown, Shane New and Allen Williams, Ph.D., is a regenerative agriculture consulting firm whose regenerative farmer-consultants work with producers to ensure they develop the knowledge, understanding, observation and problem-solving skills to succeed in implementing soil health-improving practices—all while increasing the profitability of their farming/ranching operations.
According to IGIHOF founder/chairperson, Samuel Geil, Understanding Ag was nominated for induction into the hall of fame for its “practical, ongoing efforts to educate and assist producers in successfully and profitably transitioning from chemically intensive conventional agricultural practices to soil health-centric practices.”
“These regenerative agricultural practices have substantial positive environmental and biodiversity impacts on and off the farm—and in the nutritional value of our food,” Geil said. “Understanding Ag’s role in providing education and expert advice to farmers and ranchers is central to the wide-spread adoption of these soil health-improving practices and in bolstering the financial health of our family farms.”
Understanding Ag co-founder and soil health pioneer Gabe Brown said the award is further recognition of regenerative agriculture’s enormous potential.
“We’re obviously very honored to be recognized by this respected organization, especially because it provides another opportunity to showcase the positive on- and off-farm impacts of regenerative agriculture,” Brown said. “Through our work with individual producers, food companies and retailers, we witness that positive impact every day and this recognition will further amplify the important message that there is real hope in healthy soil.”
Understanding Ag’s official IGIHOF induction will take place on Sept. 29, at 1 p.m. CDT. Anyone can register for the virtual award ceremony by going to the IGIHOF website (www.gogreenhall.org).
–Understanding Ag, LLC