DOYLESTOWN, Pa. — Calling all agricultural businesses with a retail space. Do you need a customer’s perspective, marketing and merchandising strategies, help with customer service? Subscribe your agricultural business to Under the Ground to better understand and enhance how you appear in the eyes of the customer.
Under the Ground is an annual subscription-based service and network through Penn State Extension that provides businesses with a comprehensive picture of their retail storefront from the eyes of peers and marketing specialists.
This program is open to all small agricultural businesses within Bucks County that have a retail space. Become part of the peer network that through direct observation as a secret shopper, participants will get to the root of how different agricultural retail spaces are designed to enhance the customer experience. Each business involved will receive quarterly reports detailing out feedback from both fellow business owners and industry specialist.
You will be provided with quarterly reports that will assess your displays, signage, customer service, etc.; all the components that keep your customers coming back to your store. In addition to observing other retail spaces and receiving quarterly feedback you will build a solid peer network that connects regularly through a closed social media group, networking events and tours. Exclusive discounted tickets will be available for special events curated around enhancing retail effectiveness
2019/2020 is the year for the test pilot. The focused area will be available to the following 19 counties in the southeast/south central quadrant of Pennsylvania: Adams, Berks, Bucks, Carbon, Chester, Cumberland, Dauphin, Delaware, Franklin, Lancaster, Lebanon, Lehigh, Monroe, Montgomery, Northhampton, Perry, Philadelphia, Schuylkill and York.
Types of businesses: winery, on-farm markets, coffee roaster, craft cidery, bakery, craft brewery, distillery, miller, creamery, garden centers, butchers/meat markets, specialty oils, craft candy, homemade soaps, florist, apiarist, maple syrup producer, herb producer, wool/yarn and canned goods.
The program subscription will be from May 1 to April 30, 2020.
Register by April 15 for an early bird discount at https://extension.psu.edu/under-the-ground.
— Penn State Extension, Bucks County