MADISON — The Dairy Business Innovation Alliance (DBIA), a partnership between the Center for Dairy Research (CDR) and Wisconsin Cheese Makers Association (WCMA), is hosting a series of webinars to help dairy processors strengthen their businesses. The “Let’s Keep Your Business Going” webinars are covering important business topics like e-commerce functionality, business development strategies, social media marketing, and much more.
This series is now halfway finished. The fifth webinar, “Fine Tuning Your Marketing Strategy to Fit Consumer’s Buying Preferences,” will be held on Tuesday, October 12 at 1:30 PM CST. The webinar will cover current consumer buying trends and preferences, certifications and designations that might help your marketing strategy, and evaluating company factors that impact your marketing strategy. This free webinar will be presented by Marcy Tessman, CEO and president of CO-NXT.
Here are the remaining dates of DBIA’s “Let’s Keep Your Business Going” webinar series:
Webinar #5 – Fine Tuning Your Marketing Strategy to Fit Consumer’s Buying Preferences
Tuesday, October 12, 1:30PM
Webinar #6 – Social Media Marketing
Tuesday, October 26, 1:30PM
Webinar #7 – Developing E-Commerce Functionality for Your Small Business
Tuesday, November 9, 1:30PM
Webinar #8 – Developing an Export Program
Tuesday, November 23, 1:30PM
Webinars will be recorded and posted to the DBIA website so you can watch on your own schedule. But we also encourage attendees to attend the live webinars to ask questions and engage with our speakers.
Registration: https://www.cdr.wisc.edu/dbia-webinars.
More information: Announcements regarding DBIA grants and trainings can be found at https://www.cdr.wisc.edu/dbia and www.WisCheeseMakers.org.
— Dairy Business Innovation Alliance
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