CANNON FALLS, Minn. — Transforming “price takers” into “price makers” is the focus of an upcoming “Fundamentals for Marketing Success” Soil Health Academy (SHA) school for farmers and ranchers, March 17-19 in Cannon Falls, Minnesota.
The three-day school will feature instruction by SHA’s Shane New, Gabe Brown, and Allen Williams, Ph.D., all of whom are widely considered to be among the most preeminent pioneers, innovators and advocates in today’s regenerative agricultural and marketing movement. Cannon Falls’ Mike Lorentz, of Lorentz Meats, will round out the teaching cadre for this marketing-centric school.
“A successful regenerative agriculture business model is built upon diversity,” said Allen Williams, Ph.D., co-founder of SHA. “A successful and profitable regenerative agriculture model features a diversity of plants and animals on the farm—all of which represent rich, diverse marketing opportunities off the farm.”
Williams said Lorentz Meats was chosen as the focal point for this school because Mike Lorentz and his family operate one of the best meat processors for pastured protein producers and branded programs in the U.S. “They have a great processing plant and are huge regenerative advocates, serving the regenerative community through their processing services,” he said.
Williams said attendees will be able to learn, first-hand, how to recognize, create and market their products to distinct advantage, as well as how to successfully integrate input-saving, regenerative practices and principles as they grow those products. Specific topics covered during the hands-on three-day school will include…
- Emerging Markets and Revenue streams: How to recognize, capitalize, and utilize
- How to take advantage of existing branded markets
- Techniques for producing premium pastured proteins, produce, specialty grains and other crops
- Creating a compelling and appealing story and brand
- How to deal with size and scale: Success strategies for small, mid-sized, and large operations
“At a time when family farming operations are struggling to make ends meet, regenerative agriculture, enterprise stacking and participation in branded, niche, and direct markets represent remarkable opportunities for family farms to ditch the industrial agriculture model and grow healthier soil, healthier food and healthier profits. This is a unique opportunity to learn from those who have a track record for success in enhanced marketing,” Williams said.
For more information on the “Fundamentals for Marketing Success” Soil Health Academy school, visit www.soilhealthacademy.org.
–Soil Health Academy