BISMARCK — The importance of messaging. Here at NDFB, we don’t sell a product. We don’t have that better mouse trap or that widget. We sell a belief, a set of principles and a message. And messaging becomes the foundation of what we do; advocating for agriculture and advocating for the success of all North Dakota.
When we message we have to take into consideration what our priorities are. And our priorities are agriculture first. And that messaging, over the last few decades, has become ever-more important to do it efficiently and effectively and timely. Because as the technology has changed, so has the rapid-fire from those that may not like us.
And to answer those rapid-fires requires a rapid-fire response done in a very managed way. I’m proud to say that at NDFB, we have been getting better at our messaging. And one of the things that sets the tone for our messaging each year is coming up in just about 12 days: NDFB’s 75th annual meeting in Fargo.
And that’s where we set that tone from our membership, based on our policy, that puts us into the political scene, when it comes to everything that affects us as individuals, and us as farmers and ranchers.
So, it’s important if you are a member to come out and take part in setting that strategy, setting that messaging for the next year. And if you’re not a member yet, we invite you to take this opportunity on our 75th year to join us in that very strong advocating position that we have, for agriculture.
For questions or comments, please contact Dawn Smith-Pfeifer.
— Daryl Lies, President of North Dakota Farm Bureau
For more news from North Dakota, click here.
RECOMMENDED ARTICLES
SUN PRAIRIE, Wis. — Compeer Financial’s Fund for Rural America, the Farm Credit cooperative’s giving program, has awarded 177 grants as part of their Emergency Response Equipment Program, including 15 new collaboration grants for equipment shared by multiple departments. Emergency Response Equipment Grants help to offset the cost of equipment that community emergency response departments need […]
DAVIS, Calif. — University of California Agriculture and Natural Resources continued hiring county-based scientists at a rapid pace over the summer. With increased funding from Gov. Gavin Newsom and the state Legislature, UC ANR recently hired UC Cooperative Extension advisors who bring expertise in wood products, wildfire, wildlife, food systems, urban and small-scale farms, 4-H […]
DES MOINES, Iowa — Grain bin accidents send shockwaves through rural communities as farmers and grain handlers know all too well how quickly entering a grain bin can turn deadly. To help prevent these accidents that result in dozens of lives lost each year, Nationwide is providing life-saving grain rescue equipment to rural America’s first […]
SUN PRAIRIE, Wis. — Compeer Financial’s Fund for Rural America, the Farm Credit cooperative’s giving program, has awarded 155 grants as part of their Emergency Response Equipment Program, totaling $450,391. Emergency Response Equipment Grants help to offset the cost of equipment that community emergency response departments need to carry out their important work throughout rural […]
HURON, S.D. — A day after the Windy Fire consumed more than 2000 acres of owned and leased winter and spring pastureland, and 1500 round bales on the Ham Ranch, friends, neighbors and even some strangers began showing up ready to fence. “They came for a week straight. A bunch of guys showed up without […]
