DENVER, Colo. — Summer is officially here and the American Lamb Board (ALB) is turning up the heat with a summer outdoor adventure cooking promotion.
“Summer is the season for outdoor cooking and American Lamb should be a part of it,” said Peter Camino, ALB Chairman from Buffalo, Wyoming.
The summer outdoor cooking adventure promotion includes a giveaway that provides winners with supplies to host an outdoor cooking adventure party for eight. The promotion calls on consumers to share their favorite outdoor cooking memory and why they love cooking outdoors. Outdoor cooking enthusiasts will also identify an outdoor cooking category they would like to experiment with such as lamb shoulder for smoking, leg of lamb for live fire roasting, or loin chops for grilling.
Along with American Lamb meat, giveaway winners will receive a Meater Plus meat thermometer and several outdoor adventure-related ALB promotional items. The promotion will appear throughout ALB’s consumer email outreach, social channels, sponsored influencer digital posts and paid social advertisements.
The American Lamb Board is an industry-funded national research, promotion and information checkoff program that works on behalf of all American producers, feeders, seedstock producers, direct marketers and processors to build awareness and demand for American Lamb. ALB conducts promotion and research programs with the goal of creating greater demand and profitability for the entire industry. One of its long-term goals is to collaborate and communicate with industry partners and stakeholders to expand efforts to grow, promote, improve and support American Lamb.
–American Lamb Board