AUSTIN — The Texas Beef Council’s overall strategic goal is to help be a catalyst to increase beef demand. Working under the Texas industry Long Range Plan, Texas Beef Council and the Beef Promotion Research Council of Texas are working every day to help keep Texas beef producers profitable.

View the full Texas Beef Checkoff Program Activities and Update for October 1, 2017 through June 30, 2018.

Highlights include the launch of the Beef Loving Texans lifestyle brand, community health outreach, Texas Beef Team events, hosting Beef Quality Assurance trainings and much, much more. Download the PDF for full details!

–Texas Beef Council

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