DENVER — Would you like to be a Lambassador and help tell the story of American Lamb?
The American Lamb Board (ALB) is giving lamb producers the opportunity to tell their personal American Lamb story through a video contest. Three winners will be chosen, each receiving a $500 gift certificate to Premier 1 Supplies, donated by Premier 1, as well as being promoted through ALB’s social media channels as a Lambassador.
American consumers are hungry for information and insight into the producers of their food. They want to meet the farmers and ranchers putting American Lamb in the supermarket and on the restaurant table. Furthermore, they are interested in farm and ranch activities shared in an authentic format. The Industry
Videos will be judged in three categories, with one winner from each:
Animal Care – Videos in this category will highlight the producer’s practices in caring for and protecting their sheep.
Care of Land – Videos will show how producers practice sustainability and care for the land under their stewardship.
Flocks and Family – These videos will highlight the producer’s family, showing how both the whole family, and individual family members, contribute to producing American Lamb, and how raising sheep has enriched theirlives.
Videos should be 5 to 7 minutes in length. A horizontal orientation is preferred. They can be narrated or include natural background sound.
The contest runs through May 31.
The American Lamb Board is funded by the AmericanLamb Checkoff and is charged with building awareness and expanding demand for American Lamb and strengthening its position in the marketplace, thereby increasing the potential long-range economic growth of all industry sectors.
–American Lamb Board
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