BLOOMINGTON, Ill. — The Illinois Soybean Association (ISA) has just released a digital press kit, focused on their Egypt market expansion and trade efforts, which was designed to help media share stories with their readers, listeners, and viewers.
Why are ISA’s eyes on Egypt? They are fast opening significant trade and export opportunities for Illinois soybeans due to the growing demand of Egypt’s animal, aquaculture and food processing industries. These industries imported 3.7 million tons of U.S. soybeans in marketing year 2019-2020 alone. That’s the “why” behind this exciting new market that’s a great destination for soy from Illinois.
Within the digital press kit, media will find an Egypt market primer, as well as resources and angles to support background and reporting on Egyptian soybean exports. ISA has also included infographic visuals and brief profiles of subject matter experts and farmer sources who are available for media interviews.
Says Rachel Peabody, Director of Communications for ISA, “Egypt remains the fastest growing market for U.S. soy in the region, and the third largest market for U.S. soy globally. Our hope is this digital press kit will support media’s reporting and story development around Illinois soy’s fascinating journey from the Midwest to the Middle East.”
To view the digital press kit, visit: ilsoy.org/egypt.
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org.
— Illinois Soybean Association
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