MT. VERNON, Mo. — The 37th sale of Show-Me-Select (SMS) bred heifers topped at $2200 and averaged $1867 for 315 head sold on Nov. 17 at Joplin Regional Stockyards, Carthage. This is the 20th year for the highly touted heifer development program brought to Missouri by Dr. David Patterson, University of Missouri Extension state beef reproduction specialist.
The offering was unique, compared to past SMS sales in southwest Missouri. It included 149 head of popular black and black white-faced heifers plus 164 unique red and red white-faced heifers mostly made up with Red Angus genetics. The two colors sold similarly with the blacks averaging $1875 and the reds close behind at $1862.
Two white-cross heifers brought $1650 each.
The high price for the evening was shared by John Wheeler, Marionville, Marvin Phipps, Cassville and DJV Ranch Edwards at $2200.
The Wheeler group of seven black baldies sold to David Turner, Sarcoxie. The Phipps group of five sold to Jim Huff, McCune, KS. They were AI bred to GAR Prophet, an Angus.
The DJV Ranch was in their first SMS sale, and their five went to Kevin Johnson, Fredericktown. They had the high average consignment at $2133 on their 15 head. Their heifers were GeneMax genomic tested and artificially bred.
The top Red Angus sale lot was entered by Circle S Chicks, Stark City. The buyer, at $2100 was Roger Rankin, Buffalo. Circle S sold 97 head for $1915 each.
There were 63 AI bred heifers that averaged $2019. They were all genomically tested using the Red Angus Herd Navigator test. They sorted the heifers using the genomic test results as a major part of their selection.
For example, the high-selling 12 heifers averaged in the top 10 percent of the Herd builder index. Others were high ranking on yield grade, yield grade and milk, milk, growth and maternal calving ease.
The use of genomic (DNA) testing appeals to a select group of buyers, and they factor that into their decision making. This is the largest number of herds doing the genomic evaluation with five herds testing all or part of their heifers.
The volume buyer at this sale was James D. Miller, Garnett, KS with 23 head of Circle S heifers. Fifty-four percent of the heifers sold to repeat customers including Miller who bought Circle S heifers one year ago.
In addition to the total of 39 heifers going to Kansas, 44 head went to Arkansas, 5 to Oklahoma and 11 to Iowa. The Iowa-bound heifers sold over DV Auction via computer.
For more information on the Show-Me-Select heifer development program contact any of the MU Extension livestock specialists in southwest Missouri: Eldon Cole in Lawrence County, (417) 466-3102; Andy McCorkill in Dallas County at (417) 345-7551; Dr. Randy Wiedmeier, in Ozark County at (417) 679-3525; or Dr. Patrick Davis in Cedar County at (417) 276-3313.
— Eldon Cole, University of Missouri Extension
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