BROOMFIELD, Colo. — The informative Colorado Proud Adaptability: How Agriculture Can Succeed in Tough Times Virtual Roundtable will feature a panel discussion and Q&A about Adaptability during the COVID-19 transition. Panelists will share their perspectives, best practices and opportunities, while responding to media and participants’ pre-submitted questions. Hosted by , a program of the Colorado Department of Agriculture, the online roundtable is available for media, Colorado Proud members, ag industry professionals and the general public.
A mix of Colorado-based panelists will provide their perspectives on adapting, while stimulating new ways of thinking and operating during the COVID-19 outbreak:
- Wendy White, Colorado Proud marketing specialist: Moderator for the panel discussion
- Colorado Commissioner of Agriculture Kate Greenberg: Supply chain, resources for businesses, goals for Colorado agriculture
- Duke Phillips IV, Ranchlands COO: Sales, distribution, community
- Pete Marczyk, Marczyk Fine Foods owner: Consumer needs, local-food retail opportunities, modifications
- Rosalind May, Colorado Farmers Market Association executive director: Value, logistics, selling and outdoor markets
WHEN: Wednesday, June 3, from 4:00 until 5:00 p.m.
“Check-in” will begin starting at 3:30 p.m., with discussion starting promptly at 4:00 p.m.
WHERE: Online via Zoom – Meeting password and phone number will be provided to reporters who RSVP.
WHY: Adaptability is more important than ever, as Colorado farmers, ranchers, retailers, chefs and food businesses experience COVID-related shifts that impact the industry – from changes in demand, supplies, sales and distribution, to local eating and buying. They have an active role in feeding Colorado, both literally and economically, especially when local food adds extra value to our lives and grocery shelves during adversity. Agriculture is an important economic driver in the state, consistently ranking as one of Colorado’s leading industries and is in the top-10 nationally for production of a variety of agricultural products. With more than 38,900 farms encompassing nearly 32 million acres, agriculture is a vital part of Colorado, supporting more than 195,000 jobs, contributing more than $47 billion to the state’s economy annually.
RSVP: Colorado Proud members, ag industry professionals and public RSVP here by May 27 .
— Colorado Proud
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