TRACY, Calif. — The California Milk Advisory Board (CMAB) has announced the launch of a consumer promotion focused on starting off the New Year with health and wellness in mind. The “Renew, Reset, Restore” campaign communicates the message that high quality, sustainably sourced California dairy products are a delicious and effective way to help achieve lifestyle goals in the new year. The featured promotional menu includes innovative smoothie and smoothie bowl recipes made with Real California milk, yogurt, and cottage cheese.
The month-long promotion, which runs through January 30, will be supported with a rebate offer on California dairy products through the Checkout 51 platform. Integrated digital media will include geotargeted email blasts, banner ads and in-line recipe pairings throughout Chicory’s recipe network, sponsored social media posts, targeted display banner ads, Instacart SEO, retailer shopper marketing, and food influencer partnerships.
“Dairy foods are high in powerful proteins, making them a great option to help with reaching health and wellness goals.These proteins fuel the body by providing a unique combination of nutrients only found in real dairy,” said Katelyn Harmon, Director of Business Development, U.S. Retail for the CMAB. “These recipes are designed to be delicious, packed with nutrients and as easy to make, whether they are enjoyed at home or on the go.”
California is the nation’s leading milk producer and produces more butter, ice cream and nonfat dry milk than any other state. California is the second-largest producer of cheese and yogurt. California milk and dairy foods can be identified by the Real California Milk seal, which certifies they are made with milk from the state’s dairy farm families.
About Real California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.
–Real California Milk
California Milk Advisory Board
RECOMMENDED ARTICLES
TRACY, Calif. –– Startups dosa by DOSA, Pariva, Tres Lecheria and Wheyward Spirit claimed victory last night at the 2022 Real California Milk Excelerator: Open Innovation Final Pitch Event. Created by the California Milk Advisory Board (CMAB) and innovation advisory VentureFuel, the competition is designed to identify, curate and accelerate innovation in dairy-based products, from consumer food and […]
MONTPELIER, Vt. — Vermont cheese and butter makers won a total of 40 awards, including multiple firsts, at the American Cheese Society Awards. Congratulations: JASPER HILL FARMS CABOT CREAMERY COOPERATIVE VERMONT CREAMERY MAPLEBROOK FARM GRAFTON VILLAGE CHEESE COMPANY SPRING BROOK FARM SAGE FARM GOAT DAIRY In addition to the ACS awards, both Jasper Hill Farms and Vermont […]
TRACY, Calif. — Sweet treats with functional benefits took home the four finalist spots this week in the Real California Milk Excelerator product innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel. The finalists tap into the nutritional and flavor profiles of milk and dairy ingredients to deliver performance and recovery benefits in products consumers crave. […]
