BARABOO, Wis. — Exclusive to dairy farmers, this training is focused on building a proactive communication plan for your farm, which the end result will be growing the public’s confidence in what you do every day.
Key training points:
- Evaluate your business mission, goals and objectives
- Discuss community engagement actionables, specific to your dairy
- Build a robust, living community relation program
Leave this session armed with a proactive communication plan for your dairy. Your target audiences, messages, activities, timing and expenses necessary to execute a plan and the metrics to evaluate your activities will all be in your communication plan.
Your Trainer:
Renea Heinrich, Counselor at MorganMyers
From farming roots, Renea has advocated for agriculture in a multitude of roles, including being named the 44th Alice in Dairyland. Renea is a public relations counselor for MorganMyers, a strategic communications firm. As part of her work, Renea leads the Illinois Farm Families account team in managing a farmer image-building campaign marketing to Chicago consumers.
Register Today!
Member Registration Rate: $125/person/session
Non-Member Registration Rate: $250/person/session
Registration fee covers workshop, materials and lunch.
Thursday, April 6, 9:00 a.m. – 4:00 p.m.
Location: Foremost Farms USA, E10889 Penny Ln, Baraboo, Wis.
Click here to view a flyer for the event.
— PDPW
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