DENVER — Retail potato sales reached a five-year record high July 2019 through June 2020. Total potato sales increased by 11% in dollars and 10% in volume. Every category, except deli-prepared sides, increased in both dollar and volume sales.
Frozen, dehydrated, and canned potatoes saw double-digit increases in both dollar and volume sales. Potato chips and fresh potatoes make up the majority of volume sales, and both saw increases in dollars and volume.
Fresh potato increased 15% in dollar sales and 10% in volume sales compared to the previous year, July 2019-June 2020. All fresh potato types increased in volume sales, except for red and fingerling potatoes. Petite potatoes had the highest increase in dollar and volume sales. All pack sizes showed double-digit growth in dollar sales. Pack sizes greater than ten-pound bags saw an increase in excess of 20% in dollar and volume sales. Fresh potatoes had a larger dollar sales increase than any of the last five marketing years.
These figures are compiled by IRI. Potatoes USA accepts no liability for the content of these reports, or for the consequences of any actions taken on the basis of any information contained herein. Please reach out to media@potatoesusa.com with any questions.
Total Potato Sales: July 2019 – June 2020
Fresh Potato Sales: July 2019 – June 2020
— Potatoes USA
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