CENTENNIAL, Colo. — Each week, Beltway Beef brings you the latest policy news affecting the U.S. cattle and beef industry. Hear from subject-matter experts, producers, and industry leaders on the topics that impact the business viability of farms and ranches across the country.
On this episode, J.J. Goicoechea, a fourth-generation rancher from east-central Nevada, discusses the Biden administration’s 30×30 or “America the Beautiful” initiative, in which they intend to conserve 30 percent of the nation’s water and land by 2030. NCBA and industry partners, including the Public Lands Council, have worked hard to help decision makers understand how farmers and ranchers, through innovative land management and grazing efforts, have been at the forefront of conservation efforts. As the administration seeks feedback from industry, Goicoechea explains why it is critical to understand the difference between conservation and preservation, as well as respect the expertise of those who have stewarded the land and natural resources for generations.
–National Cattlemen’s Beef Association