CENTENNIAL, Colo. — Jennifer Nealson of Denver has been hired as the new Senior Vice President of Global Marketing and Research at the National Cattlemen’s Beef Association (NCBA). Nealson is responsible for directing program strategy, development and integration through marketing, research and science disciplines in an effort to increase the demand of beef.
“We are happy to have Jennifer join our team in this key role,” said NCBA CEO Colin Woodall. “She is a proven leader with a passion for building teams, inspiring people and growing market share. I look forward to her using her talents at NCBA to promote beef.”
One of Nealson’s primary duties is to direct the development and execution of NCBA’s Beef Checkoff-funded promotion and research programs, including managing the iconic Beef. It’s What’s for Dinner. campaign. She is also tasked with developing partnerships with beef industry stakeholders to leverage beef producers’ Checkoff dollars for maximum impact in the marketplace.
“I’m thrilled to join the talented team at NCBA and work with cattle producers around the nation. I am excited to work together to develop compelling programs that shine a bright light on beef and all of its benefits,” said Nealson. “We will continue the good work of NCBA, while also finding ways to innovate and engage to make an even greater impact in driving beef demand.”
Nealson has 25 years of experience uncovering new ways to market and sell that result in increased revenue. Before serving as CEO at EMERGE Strategy, a consulting practice focused on growth strategy for middle-market companies, Nealson enjoyed a successful career with fast-growing firms, many of which experienced transformative growth. She has been the Chief Marketing Officer with a broad range of companies – from fintech start-ups to non-profits to private equity. Most recently she was the Chief Marketing Officer at SALT Blockchain Asset Management, where she oversaw the company’s expansion into nine global markets.
Nealson is deeply involved in the Denver community and currently serves, or has served, on numerous boards including Vectra Bank, VISIT Denver, Economic Development Corporation, Denver Metro Chamber of Commerce Leadership Foundation and was the president of the Business Marketing Association.
Nealson was recently named a 2021 Outstanding Woman in Business by the Denver Business Journal and was honored as one of the Top 25 Most Powerful Women by the Colorado Women’s Chamber of Commerce. Nealson earned a bachelor’s degree from the University of Nebraska in Organizational Communications and a Certificate in Finance from the University of Colorado.
NCBA, recognized by the Denver Post as one of the 2021 Top Places to Work, is the oldest and largest national association of cattle producers and works to create new markets and increase demand for beef. For more information, visit www.ncba.org.
–National Cattlemen’s Beef Association
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