OKLAHOMA CITY — The Oklahoma Beef Council is part a momentous collaboration with the Federation of State Beef Councils as it, on behalf of the Beef Checkoff, has partnered with the Daytona International Speedway to sponsor the 40th season-opening race for the NASCAR Xfinity Series – the Beef. It’s What’s For Dinner.® 300. The event is set for a 5 p.m. ET start on Saturday, Feb. 13, the day before the 63rd Annual DAYTONA 500.
“Despite the extraordinary and challenging circumstances 2020 dealt cattle farmers and ranchers across the country, they persevered to keep the delicious beef Americans know and love on store shelves,” said Clay Burtrum of Stillwater, Oklahoma, Federation Vice-Chairman. “This sponsorship celebrates all the industry has overcome in this historic year for beef, which demonstrated that Americans continue to choose beef as their preferred protein.”
With production support from National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, this historic partnership provides an opportunity for the Beef. It’s What’s For Dinner. brand to return to broadcast television for the second time since 2003. In December, Beef. It’s What’s For Dinner. returned to broadcast television after 17 years, airing a limited number of ads during the Hallmark Channel’s Countdown to Christmas movies.
The Oklahoma Beef Council will take part in this effort with other state beef councils that have chosen to step up and support the partnership. Additional funds provided by state beef councils, like Oklahoma, will broaden on-site promotions and television advertising enhancing the promotional effect of the Beef. It’s What’s for Dinner.® 300
“Showcasing the Beef. It’s What’s for Dinner. brand on broadcast television allows us to reach even more consumers at home and gives Oklahoma beef farmers and ranchers something to celebrate on a national stage. We are proud to be a part of it,” said Heather Buckmaster, executive director for the Oklahoma Beef Council.
In addition to production support, NCBA, will be hosting a satellite media tour featuring celebrity chef Hugh Acheson. Chef Acheson will be interviewed by television and radio stations across the country to talk about the Beef. It’s What’s For Dinner.® 300 and share delicious beef recipes that are perfect for tailgating, or homegating, on race day.
The Beef. It’s What’s For Dinner.® 300 expands a current partnership between Beef Checkoff and Daytona International Speedway. In 2020, the track produced “Race Day Recipes” on digital channels in which Speedway President Chip Wile demonstrated his beef grilling expertise to showcase the NASCAR experience – especially to campers and tailgaters who love to enjoy delicious beef recipes as part of their celebration of NASCAR events.
Precautionary measures will require all guests to be screened before entering the facility for the Beef. It’s What’s For Dinner.® 300. Face coverings and six-feet social distancing will be required. Information, including all ticket options and safety protocols, can be found by visiting www.DAYTONA500.com/
–Oklahoma Beef Council
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