GENEVA, N.Y. — New York State Farmers Markets got a boost this summer with free, downloadable signage from the Farmers Market Federation of New York. What they didn’t expect was to get signage mailed to them too.
With the support of Farm Credit East, Mercury Printing and 29 Design Studio, COVID-19 Signage Kits were shipped to nearly 400 farmers markets throughout the state of NY. The packages include signage to communicate safety protocols, wayfinding and safe practices.
“The campaign came from the idea that both consumers and the market would have to work together to create a safe environment at our local farmers markets,” says Maureen Ballatori, Founder and CEO of 29 Design Studio. “To stay safely open, everyone would have to work together.”
“It’s important that people understand that the rules are to help keep everyone safe,” said Diane Eggert, Executive Director of the Farmers Market Federation of New York. “We welcome our shoppers, but want to remind them of the ways that we are keeping people safe so we can still support farmers and provide fresh, healthy and locally grown food.”
The social media materials are available for free download at nystatefarmersmarketkit.com.
–Farmers Market Federation of New York
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