ROME, N.Y. — With more than 98% of Americans having little to no direct connection to farming or ranching, now, more than ever, there’s a need and opportunity for the agriculture community to tell its story. In honor of National Ag Day, the New York Beef Council is sharing one story of a New York beef producer who understands the importance of inspiring the next generation to get involved.
New York is home to a vibrant beef industry, made up of many small family-run farms, with men and women who work tirelessly to provide the best care for their animals and produce the highest quality beef. One of those family farms is SK Herefords in Medina, N.Y.
The Keppler and Schubel families behind SK Herefords believe they are here as stewards to manage the land, working harmoniously with nature.
“I believe in what we are doing, and I want to leave the land better for future generations,” said Alana Welker.
Welker is the sixth generation to manage the land and works daily with her father, Phil Keppler, to keep the water clean, care for the animals and produce a quality product for consumers. The family direct markets their beef at local farmers’ markets and enjoys engaging with customers.
“We have the opportunity to interact with customers, tell the story of our farm and show them that we care for the cattle and the land,” said Dawn Keppler “People want to connect with the community that produces their food.”
From producers to consumers, everyone can be involved with agriculture. Whether you are part of the future generation of farmers and ranchers or simply want to know how food gets from pasture to plate, all you need to get involved is effort and the drive to learn more.
To learn about beef’s journey from pasture to plate, visit mba.beeflearningcenter.org. For more information about New York’s farming and ranching families, visit www.nybeef.org.
About the New York Beef Council
The New York Beef Council is a non-for-profit organization that is funded by NY Beef and Dairy Producers through the Beef Checkoff, with a mission to educate and promote beef in NY State.
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA approval.
–New York Beef Council
Beef Checkoff
