WESTMORELAND, N.Y. — The New York Beef Council Annual Report highlights only a few of the organization’s program successes from 2017, which all worked towards the mission of enhancing the lives of consumers by connecting them with beef. A full copy of the annual report is available at www.nybeef.org.
A few of the highlighted programs included nutrition outreach and education funded through partnership with the Nebraska and Kansas Beef Councils. These programs, developed and delivered by NYBC Director of Nutrition Education, Cindy Chan-Phillips, RD, included both support for New York State Academy of Nutrition and Dietetics events, as well as the inaugural Beef Dietetic Intern Summit.
New York Beef Council staff continuously work to wisely invest beef checkoff dollars to have the beef message spread far and wide. One way in which this is achieved is by offering educational opportunities and building relationships with social influencers. Some of the beef industry’s strongest and most influential advocates are social media influencers.
A cornerstone of many NYBC events is the opportunity for attendees to get a boots-on-the-ground view of the beef industry through farm tours. Farm tours allow participants to meet the people producing their beef while also getting first-hand answers to their questions on animal care and handling, farm sustainability and production practices. The award-winning “Meat Your Beef” tours, highlighted in the Annual Report, were made possible through partnership with the South Dakota Beef Council.
“The staff at the NYBC is considered one of the best in the country,” said Rich Brown, NYBC board chairman. “NY staff activities are written about in nearly every issue of the National Cattleman’s Beef Association national publication. One of the greatest things about our staff is their ability to work together to increase the effectiveness of each program.”
For more detailed information of NYBC Annual Report and activities, visit nybeef.org. To stay up-to-date with the Beef Checkoff and NYBC subscribe to a monthly e-newsletter by visiting http://www.beefboard.org/beef-checkoff-news#form-newsletter-signup, then enter an email address, type of operation and state.
— New York Beef Council