SAN FRANCISCO — Sipping sparkling wine beneath towering redwood trees; shucking oysters just pulled from the Tomales Bay; contemplating ocean waves while sampling wines uniquely shaped by sunshine, wind and fog. This could only be California.
Wine Institute’s new video series, “California Wines: UNRESERVED,” highlights some of the state’s most iconic landscapes as young sommeliers, wine directors and educators explore the role of the senses in enjoying wine, the meaning of terroir, the magic of California’s old vines, and the ways in which food and wine enhance each other. The videos emphasize the approachability of California wine and the many ways that it fits into relaxed, informal settings.
“In One Glass,” the first in the 50-part video series, delves into the diversity of flavors found in California wines, as described by wine writer Elaine Chukan Brown. It debuted Tuesday, March 5 on Wine Institute’s U.S. Facebook page before rolling out across global social media channels including Instagram, Twitter and YouTube, and going live on www.DiscoverCaliforniaWines.com. Two new videos will be posted every week through September.
Wine Institute is the public policy advocacy group for California wineries which produce 80 percent of U.S. wine and account for more than 90 percent of U.S. wine exports. California is home to dozens of distinct wine regions, 139 American Viticultural Areas and 4,800 wineries. As the nation’s number one state for wine and food tourism, California attracts 24 million visitors to its wine regions each year.
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