SYRACUSE, N.Y. — National Dairy Month kicks off with World Milk Day on June 1, and dairy farmers are encouraged to participate in a month-long social media campaign to remind consumers to celebrate dairy, and to introduce the “Next Generation of Dairy.”

“We encourage farmers who are active on social media to take advantage of this free online toolkit developed to challenge the farmer stereotype,” said American Dairy Association North East CEO Rick Naczi. “The campaign is designed to show consumers what we’ve always known about dairy farmers – that they are resilient, tech-savvy and agents of change.”

The digital toolkit has easily downloadable facts, photos and videos to share on social media pages. The resources showcase farmers as a group that takes on the responsibility of delivering a nutritious and delicious product that’s made with care for the planet.

The toolkit is available here, or at AmericanDairy.com under “News and Events.” For more information, call 315.472.9143.

–American Dairy Association North East

For more articles concerning the dairy industry, click here.