FRANKENMUTH, Mich. — Michigan soybean growers Jim Wilson and David Williams are leading the American Soybean Association’s World Initiative for Soy in Human Health (WISHH) Program. American Soybean Association President Ron Moore confirmed Wilson and Williams along with 17 fellow soybean growers from across the nation to lead the ASA’s WISHH Committee in 2017-2018.
Wilson serves on the committee representing Michigan. Williams, a United Soybean Board director, serves as an ex-officio member. The importance of their work in long-term market development was underscored on August 10 when the U.S. Department of Agriculture (USDA) announced U.S. farmers are expected to produce a record-high soybean crop this year at 4.38 billion bushels.
WISHH strives for long-term market development and is always looking over the hill to the next market for U.S. soy, said Moore in announcing the WISHH committee. “WISHH’s Program Committee’s leadership is important to U.S. soybean growers as well as the many companies and customers in developing countries that seek to use U.S. soy in livestock feeds and human foods,” Moore said. “Cooperative efforts between WISHH and these emerging economies increases opportunities for trade.”
WISHH Chairman Daryl Cates, an Illinois soybean grower, added, “WISHH leverages U.S. soybean farmer checkoff dollars 6 to 1! And that’s just the beginning. WISHH further multiplies Qualified State Soybean Board dollars through international private-sector partner investments. The right formula for trade grows markets for U.S. soy farmers, and at the same time, improves lives for people abroad. WISHH works with international companies and organizations that purchase U.S. soy. These buyers invest thousands of their own dollars to research and promote soy-based foods and feeds made with U.S. soy in emerging markets.”
— Michigan Soybean Promotion Committee
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