CHAMPAIGN, Ill. — In February, The Land Connection kicks off the Mastering the Farmers’ Market series in Champaign and Springfield with workshops designed to help farmers’ market vendors build their brand, attract more customers, and explore small business basics.
In February, Marketing and Booth Design at the Farmers’ Market will give participants tools to build their customer base and help their booth stand out at the market. Katie Bishop will discuss how PrairiErth Farm built their recognizable brand and the strategies they use to maintain and enhance it. She will also cover effective booth design tricks to stand out from the crowd at the market. The workshop will then feature a chance for participants to consult with local food experts, share their own marketing experiences, and develop strategies for their booths and farms.
Money Matters at the Farmers’ Market in March will cover small business budgeting strategies from local experts and the ways that new technologies can help market vendors improve payment options for their customers, track sales more effectively, and run their booth more efficiently.
This series of workshops is made possible by a grant from the USDA as part of their Farmers’ Market Promotion Program.
Registration costs $25, which includes materials and light refreshments. For more information and to register: http://thelandconnection.org/community/champaign-farmers-market/mastering-farmers-market-series.
Marketing and Booth Design for the Farmers’ Market
- February 20, 3:00pm-6:30pm, Parkland College, Champaign, IL
- February 28, 1:00pm-4:30pm, Lincoln Land Community College, Springfield, IL
Money Matters at the Farmers’ Market
- March 9, 1:00pm-4:00pm, Prairie Fruits Farm & Creamery, Champaign, IL
- March 23, 1:00pm-4:00pm, Lincoln Land Community College, Springfield, IL
About The Land Connection:
The Land Connection is a nonprofit that trains farmers in resilient, restorative farming techniques; informs the public about the sources of our food and why that matters; and works to protect and enhance farmland so that we, and generations to come, will have clean air and water, fertile soil, and healthy, delicious food.
— The Land Connection
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