SYRACUSE, N.Y. — Are you liked, followed, and reposted? What do these terms me to you and the success of your business?

During the Marketing: Social Media and Apps session at the 2017 Empire State Producers Expo on Thursday, January 19 you will hear from Danielle Fleckenstein, manager of the social media marketing for Beak and Skiff. With 27,000+ likes on Facebook, Danielle will give an overview on how Beak and Skiff connect with consumers utilizing social media. The topic of how social media generates sales for your business will also be covered by Megan Burley, owner of Burley Berries, who has utilized social media as her only source of marketing on their farm.

This Expo session was organized by Megan Burley, CCE Erie County.

Marketing: Social Media and Apps
Thursday, January 19, 2017
10:30 am – 11:45 am

The 2017 Empire State Producers Expo is January 17-19 at the OnCenter Convention Center in Syracuse, NY. This annual show combines the major fruit, flower, vegetable, and direct marketing associations of New York State in order to provide a comprehensive trade show and educational conference for New York and neighboring producers. Attendees can expect presentations by Cornell Cooperative Extension personnel and highly regarded speakers from across the country. Panel discussions feature some of the top industry experts and growers in New York. Between educational sessions, attendees can visit the trade show featuring over 150 commercial vendors and non-profit exhibitors.

Educational sessions offered at the 2017 Empire State Producers Expo include commodity specific programs in berries, cabbage, processing vegetables, hops, grains, cut flowers, tree fruit, sweet corn, tomato, onion, potato, Cole crops, root crops and specialty crops; and focused programs in water management and irrigation, weed management, wildlife management, soil health, post-harvest handling, biopesticides, beginning farmer, marketing using social media and apps, transplant and greenhouse production, climate and forecast models, GAPS, labor, and hard cider production. DEC pesticide recertification credits and Certified Crop Advisor (CCA) credits will be offered during the appropriate educational sessions.

For more information about the Expo and to register, visit the NYS Vegetable Growers Association website at nysvga.org/expo.

–Cornell Cooperative Extension

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