MORRISVILLE, N.C. — The Soil Health Institute (SHI), the non-profit charged with safeguarding and enhancing the vitality and productivity of soils, is proud to announce Living Soil, the organization’s ground-breaking soil health documentary, has been viewed more than 3 million times on YouTube. SHI is also expanding its reach to audiences around the globe, with Living Soil now available with closed captions in 20 languages, including Spanish, Portuguese, French, Italian, Cantonese, German, Swahili, and Zulu.
“The Soil Health Institute has a global mission. Our goal is to scale the adoption of regenerative soil health systems around the globe that benefit farmers, the environment, and society,” explained Dr. Wayne Honeycutt, SHI’s President & CEO. “We’re humbled by the success of Living Soil, which is attracting about 2,500 unique views each day. We’re excited to have shared this knowledge with more than 3 million viewers and hope this documentary inspires more people around the globe to begin their soil health journey.”
About Living Soil
Living Soil tells the story of farmers, scientists, and policymakers working to incorporate regenerative agricultural practices to benefit soil health for years to come. Living Soil takes the viewer on a journey from the lush landscapes in Oregon, sunbaked fields of California, and vast green acres of the Midwest to the waterfront farming and fishing communities in and around the Chesapeake Bay. Each farmer shares a story as unique as the soil they manage with a universal theme that resonates throughout the film: Soil is a special resource everyone should cherish and strive to protect.
Decades of conventional farming practices have done well to feed the increasing population of the world but have depleted soils of nutrients and organic matter. The agronomists in Living Soil explain how regenerative soil management practices can improve soil health as well as benefit air, water, and public health in the process.
Released in November 2018, Living Soil was directed by Chelsea Myers and Tiny Attic Productions based in Columbia, Missouri, and produced by the Soil Health Institute through the generous support of The Samuel Roberts Noble Foundation.
The film is available to stream for free at soilhealthinstitute.org/
–Soil Health Institute
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