WASHINGTON — The American Lamb Board (ALB) and Premier 1 Supplies are co-sponsoring a new American Lamb Quality Video Series. North Dakota State University (NDSU) Extension Service is producing the 5-part series.
Using the theme of “Beginning with the End in Mind,” the series’ purpose is to help the US lamb industry provide a consistently high-quality product to consumers, taking into account the wide variety of production systems.
Travis Hoffman, PhD, NDSU and University of Minnesota Extension Sheep Specialist, is spearheading the project. The first video, Lamb Carcass Characteristics is now available at theĀ lambresourcecenter.comĀ andĀ www.lambsummit.com, or you can watch below. The next videos, USDA Yield Grades and USDA Quality Grades, Live Animal Evaluation and Retail Meat Yield & Value will be announced in the coming months via ALBās enewsletter as well as hosting Q & A webinars.
āUsing lamb carcasses to demonstrate quality attributes and techniques used for standardized analysis make the videos very relevant and useful for todayās US sheep producers.,ā says Gwen Kitzan, ALB chair from Newell, SD.
TheĀ American Lamb BoardĀ is funded by theĀ American Lamb CheckoffĀ and is charged with building awareness and expanding demand for American Lamb, and strengthening its position in the marketplace, thereby increasing the potential long-range economic growth of all industry sectors.
–American Lamb Board
For more articles concerning the sheep and lamb industries, click here.
RECOMMENDED ARTICLES
DENVER, Colo. — The American Lamb Board (ALB) continues its āBeginning with the End in Mindā Lamb Quality video series with āUSDA Lamb Yield Grading.ā The series, sponsored by ALB and Premier 1 Supplies, is designed to help producers maximize operational efficiency and productivity while giving consumers a consistent quality eating experience. “As sheep producers, […]
DENVER, Colo. — Awareness of lamb live animal and carcass evaluation criteria can help producers make production decisions aimed at meeting lean meat yield and quality expectations. āLive Lamb Evaluationā is the topic of the latest video released by the American Lamb Board (ALB). It is the third installment in a 5-part series sponsored by […]
DENVER, Colo. — The sheep and lamb industry saw prices reach historic levels in 2021. The year of outstanding domestic demand for lamb is summarized in the 2021 Sheep Industry Review, a checkoff funded report commissioned by the American Lamb Board (ALB) and compiled by the American Sheep Industry Association. “The pandemic continued to bring […]
DENVER, Colo. — “It’s been three years since our rebranding, and the American Lamb Checkoff lit a fire with consumers this past year,” said 2021 American Lamb Board (ALB) Past Chair, Gwendolyn Kitzan in the boardās just released FY2021 Annual Report. “What could have been months of downturn for our industry, has sparked some of […]
