TOPEKA, Kan. — The Kansas Beef Council (KBC) hosted a “Beef Insights” webinar last week for members of the beef community. This was the first in a series of educational webinars geared toward beef producers.
Featured speakers Shawn Darcy and Jace Thurman, both with NCBA, shared data during the webinar that indicates beef consumption and consumer perception are strong in both Kansas and the Kansas City metro area. Taste, value and safety are the top factors influencing consumption. KBC will continue to share beef recipes and provide information on how beef is produced, as these were listed as top priorities among Kansas consumers.
To view a recording of the full webinar, click here.
— Kansas Livestock Association
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