ST. JOSPEH, Mo. — The American Angus Association® announces the addition of Kathy LaScala as Angus Productions Inc. (API) corporate sales manager. LaScala began her role Jan. 3 and will be overseeing industry sales operations to ensure profit maximization and realization of sales targets.
In her role, LaScala will be working with corporate accounts to position advertising, sponsorship and marketing opportunities across all API platforms. She also will attend major shows, events, meetings and publication meetings.
“Kathy brings a wealth of experience to our team, and we are excited to be able to put her deep knowledge of developing corporate clients to use growing our corporate relationships,” said Rick Cozzitorto, API president. “She already has hit the ground running as we continue to enhance our offerings.”
LaScala grew up on a dairy farm in western New York and earned a Bachelor of Science degree in animal science from Cornell University. For more than 11 years, she was on the Vance Publishing sales team with her main focus being Drovers and Bovine Veterinarian. While at Vance, LaScala was responsible for developing, maintaining and growing a portfolio of national accounts and represented the brands at industry tradeshows, conferences and industry events each year. Most recently, she was a member of the sales team at Lee Newspapers, Inc.
In addition, LaScala also was responsible for selling more than 80 percent of the exhibitor space for the inaugural Angus Convention Trade Show, which resulted in securing an even larger venue for 2015 and several spaces being forward contracted by the close of the 2014 show.
She also has received many awards and achieved many accomplishments in her career, including the 2017 Livestock Publications Council Ed Bible Distinguished Service Award; 2015 – 2016 Kansas Agriculture & Rural Leadership (KARL) Class XIII; judge – 2017 Kansas State FFA Extemporaneous Speaking Finals; 2014 National FFA judge, sales & marketing, career development event; 2012-2013 Livestock Publications Council president.
For more information about Angus Productions Inc., visit angus.media.
—Rachel Robinson, Angus Communications
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