OKEMOS, Mich. — In support of Milk Means More, the rock & roll nutrition show Jump with Jill is pleased to announce that 35 Michigan schools have been awarded the show by Michigan’s Dairy Farmers in partnership with the United Dairy Industry of Michigan (UDIM). Now in its fifth year, the partnership has reached 143,482 students.
In engaging directly with schools, Jump with Jill endorses Michigan dairy with the Emmy-nominated song about breakfast Get Me Goin’ and the show closer, The Bone Rap. The production of these music videos also featured Michigan dairy farmers. A blinged-out milk jug affectionately called by his rapper name, Calcium, dons bling and sunglasses to represent with his whole bone building crew – yogurt and cheese. The set of the show includes campaign signage, the cast travels in a vehicle designed like a delicious glass of Michigan-produced milk, and – new this season – a custom-designed Milk Crate filled with educational materials for schools to continue the show’s messages all year long. The Milk Means More Jump with Jill Milk Crate helps schools maximize the learning opportunity by celebrating their win of the show with a Golden Ticket and trophy, integrating nutrition messages in school cafeterias with life-sized posters and dairy cooler magnets, and a DVD of the danceable music videos.
“The lasting message is not just that drinking milk is cool,” says the star of the Midwest Jump with Jill Cast, Laura Brown, MS, RD, “But that the hard-working Michigan dairy farmers that bring this super fly drink to their table are, too.”
“We are dedicated to being a source of information on dairy foods and Michigan dairy farming,” said Sharon Toth, CEO of United Dairy Industry of Michigan. “The Milk Means More brand captures the impact Michigan’s dairy industry has throughout our state, from providing nutritious and wholesome foods, to jobs in our communities. We are so proud to partner with Jump with Jill to take this message to Michigan kids.”
The statewide tour of Michigan elementary schools runs from January to March and will be provided at no cost to 35 schoolsacross Michigan. See the full tour roster of winning schools here. Performances are closed to the public but media are welcome to attend. Contact us for the full show locations and times.
About Jump with Jill
The world’s only rock & roll nutrition show Jump with Jill uses music and dance to celebrate healthy habits by transforming nutrition education into a live concert. Created by a Registered Dietitian and professional musician, Jump with Jill is both educationally sound and completely rock & roll. Behaviorally-focused and research-proven, the show creates a world where healthy is not just an important thing to do, but the cool thing to do. Learn more at www.jumpwithjill.com
About Milk Means More
Milk Means More is a campaign of the United Dairy Industry of Michigan, which is the umbrella organization for the Dairy Council of Michigan and the American Dairy Association of Michigan. On behalf of funding members, these non-profit organizations provide science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier society, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. For more information, visit MilkMeansMore.org.
— Jump with Jill
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