WESTMORELAND, N.Y. — The Masters of Beef Advocacy Program funded by the Beef Checkoff recently celebrated the 10,000th graduate. The Masters of Beef Advocacy 2.0 (MBA) program is a self-directed online training program designed to equip beef and dairy producers, including our youth and industry allies, with the information they need to be everyday advocates for the beef industry. Each of the five modules takes about an hour to complete and can be finished in multiple sessions from the comfort of your own home.
There is no cost associated with the program and following the completion of the program graduates are invited to join the Masters of Beef Advocacy Alumni Association – a virtual community for MBA graduates to log your advocacy activity and share stories with fellow MBA graduates, as well as download the latest talking points, fact sheets and presentations you need to be “everyday advocates.”
Katherine Brosnan, Director of Industry Relations and Consumer Promotions at the New York Beef Council (NYBC), states, “it is of utmost importance that the public has confidence in knowing that beef is a safe product produced through with the highest standards in animal welfare and sustainability. MBA is designed to enhance the conversations happening around beef!”
NYBC Executive Director, Jean O’Toole, added “we are proud to serve as our producers’ local connection to the growing national network. Our staff is dedicated to connecting with consumers and sharing the stories of our state’s producers.”
For more information and to sign up visit www.nybeef.org.
If you have any questions please contact Katherine Brosnan, kbrosnan@nybeef.org or call 315-339-6922.
—Beef Checkoff Program
For more articles out of New York, click here.