BLOOMINGTON, Ill. — As part of a new campaign titled “Soy From Illinois,” the Illinois Soybean Association (ISA) is driving farmer audiences to a just-released Brand Anthem, celebrating the longstanding partnership between ISA and soy farmers across the state of Illinois.
The video, being distributed widely across social media platforms, is part of the campaign’s endeavor to celebrate ISA’s more than fifty-year commitment to the advancement of soybean farmers, and to posture Illinois farmers as global marketplace leaders.
Says Rachel Peabody, Director of Communications for ISA, “The new Brand Anthem is our expressed appreciation to Illinois soy farmers who are the very best at what they do. As an organization dedicated to their success, it’s our privilege to have a role in Illinois’ momentum. ISA is charging ahead to uncover new and meaningful opportunities for our farmers through research, educational outreach, promotion, legislative acts, and market and trade efforts.”
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org.
— Illinois Soybean Association
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