BLOOMINGTON, Ill. — Without knowing the ins-and-outs of what makes trade happen, many people think it’s a natural process that takes little effort to sustain. Illinois Soybean Association’s new Trade & Exports Blog, “Bean There,” sheds new light on how the very complicated system of trade and exports functions, and how ISA’s involvement in trade benefits soybean farmers.
Early blog contributions have highlighted the unique advantages Illinois soybeans offer over the rest. Some features have included transportation infrastructure and container shipment capabilities, Illinois trade teams, and the three key requirements international buyers look for: consistent supply, sustainably-produced, and quality product.
“This communications strategy was developed to start a topical conversation about soybean trade and exports to countries all over the globe,” says ISA Director of Communications, Rachel Peabody. “This platform allows farmers to follow their soybeans on a journey, wherever the export road takes them, and to document the impact trade has on Illinois farms.”
Continues Peabody, “Soybeans are on the move around the world, yielding profits for farmers over and over again. Our hope is to encourage knowledge and understanding of the process.”
To view the “Bean There” Blog, visit https://www.ilsoy.org/category/market-development-bean-there-trade-exports-blog.
The Illinois Soybean Association (ISA) checkoff and membership programs represent more than 43,000 soybean farmers in Illinois. The checkoff funds market development and utilization efforts while the membership program supports the government relations interests of Illinois soybean farmers at the local, state, and national level, through the Illinois Soybean Growers (ISG). ISA upholds the interests of Illinois soybean producers through promotion, advocacy, and education with the vision of becoming a market leader in sustainable soybean production and profitability. For more information, visit the website www.ilsoy.org.
— Illinois Soybean Association
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