EDITOR’S NOTE: This press release has been updated from a version published on May 12, 2021 to include a recording of the webinar.
AMES, Iowa — Learn what impacts farmer decision making when it comes to conservation practice adoption during the Iowa Learning Farms webinar, recorded on Wednesday, May 19.
Linda S. Prokopy, professor and department head in the Department of Horticulture and Landscape Architecture at Purdue University, provides an overview of 35 years of research in the United States that has focused on farmer decision making. Dr. Prokopy incorporates findings from her own research and discusses the role of rented lands, trusted advisers, and practice characteristics in influencing the decision to adopt conservation practices.
“Understanding drivers of conservation practice adoption can inform outreach and communication strategies for conservation professionals,” said Dr. Prokopy. “Decision making is complex but understanding theories of change can help improve outreach and adoption.”
Dr. Prokopy is a natural resource social scientist with expertise in understanding farmer decision making around conservation.
Iowa Learning Farms – May 19, 2021 from ISU CALS ONLINE on Vimeo.
Archived webinars are available at https://www.iowalearningfarms.org/page/webinars.
About Iowa Learning Farms
Established in 2004, Iowa Learning Farms is building a Culture of Conservation by encouraging adoption of conservation practices. Farmers, researchers and ILF team members are working together to identify and implement the best management practices that improve water quality and soil health while remaining profitable. Partners of Iowa Learning Farms include the Iowa Department of Agriculture and Land Stewardship, Iowa State University Extension and Outreach, Leopold Center for Sustainable Agriculture, USDA Natural Resources Conservation Service, and Iowa Department of Natural Resources (USEPA section 319) and GROWMARK, Inc.
— Iowa Learning Farms
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