SOQUEL, Calif. — Globally we are fast-moving more toward a technologized society as the Covid-19 pandemic has shown in medicine, education and the way we work. Agriculture too is at the forefront of this revolution with a fledgling sector called agtech. Farmers challenged by climate change, labor shortage, water and land supply shortage and the depletion of arable land, have already been steadily turning to innovation and technology such as blockchain, automation and robotics.
Come join a special panel moderated by Amy Wu that will feature women entrepreneurs who are creating solutions to help farmers succeed. The panel and discussion will address questions including achieving a balance between technology and human labor, how innovation can solve food supply chain issues, and the ways technology is creating a potential paradigm shift in agriculture.
Friday May 29
4 – 5:30 p.m. Pacific Time
Pam spent her career focused on biologically based products for pest management; for the last 30 years in Davis CA, where she started and led three biological crop protection companies. She started Marrone Bio Innovations in 2006 to discover and develop bio-based products for pest management and plant health. The company was listed on NASDAQ in 2013 (MBII), has commercialized 10 products, and is growing rapidly. Pam received the “Sustie” Award from EcoFarm in 2019.
Martha Montoya is CEO and founder of AgTools, which she founded in 2017 as a food supply SaaS platform that provides real-time intelligence to farmers and buyers with the goal of reducing food waste globally. The platform takes into consideration over 75 different market variables from weather to transportation on over 500 different commodities to help growers better plan their crops. The company has 14 employees throughout five offices in the U.S., Mexico and Colombia.
Penelope Nagel is a 9th generation farmer, COO and co-founder of Persistence Data Mining Inc. (PDMI). PDMI is a private company that uses hyperspectral imaging for timely collection of soil data related to spatial variability of soil texture. PDMI has developed algorithms accurately estimating nutrient availability based on hyperspectral data, key to determining where and how much nutrients need to be applied.
Amy is an award-winning writer for the women’s ag and agtech movement. She is the Founder & Chief Content Director of from Farms to Incubators, a multimedia platform that uses documentary, video, photography and the written word to tell the stories of women leaders and innovators in agtech. It has a mission of expanding the profiles of women in food, farming, and tech.
From Farms to Incubators includes a documentary and a forthcoming book that spotlights women leaders in ag and agtech. The documentary and stories have been screened and presented at SXSW, Techonomy, the Forbes AgTech Summit, EcoFarm and The New Food Economy.
Prior to starting From Farms to Incubators, Amy spent over two decades as an investigative reporter at media outfits including the USA Today Network, Time magazine, and she has contributed to The New York Times, HuffPost and Wall Street Journal. She reported on agriculture and agtech for The Salinas Californian in Salinas, Calif.
She sits on the Diversity Advisory Committee of EcoFarm.
To register for the event, click here.
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