ARLINGTON, Va. — The Institute for Feed Education and Research (IFEEDER), in conjunction with The Context Network, has launched the first installment of its Sustainability Road Map on-demand webinar series. Over the course of several weeks, IFEEDER will unveil on-demand videos that address the definitional complexities of sustainability, explore food supply chain transparency expectations and discuss carbon market opportunities.
“As part of our sustainability initiative, we’ll be serving up focused content with relevant experts that show why this project is relevant to animal food manufacturers and industry stakeholders,” said Lara Moody, IFEEDER’s executive director. “Whether you want 9-minutes of insight or a 30-minute deeper dive, we’re offering choices for interested individuals and companies to learn about sustainability topics facing our industry and show how they can join us this fall for high-level discussions.”
The first webinar, “Defining Sustainability,” is now available in two versions – a short, 9-minute highlights video and the full 27-minute-deep dive. In the video, Kim Stackhouse-Lawson, Ph.D., director of AgNext, and Matt Sutton-Vermeulen, principal of The Context Network, ask viewers to consider how their organizations define sustainable feed and pet food, what role emotion has in sustainability relative to science and ways to take a proactive, versus defensive, stance in addressing sustainability.
The second webinar, “Downstream Expectations,” is expected to be released Sept. 22, with the third webinar, “Agricultural Carbon,” following on Sept. 29. All webinars will be posted at ifeeder.org/sustainability.
The Sustainability Road Map is a pivotal component of IFEEDER’s efforts to lower the U.S. animal food industry’s environmental footprint and advance industry solutions to this global challenge. It provides an opportunity for the animal food industry and its stakeholders to develop a road map and supporting resources for information exchange, including standardization and methodologies, and to provide life cycle data up and down the production chain. Beyond life cycle assessment, the effort will explore the scope of sustainability guidance and resources needed by the animal food industry for its continuous improvement. Through industry and stakeholder assessment, IFEEDER will evaluate risks and opportunities within each animal food industry segment to determine the extent of support to be mapped and further developed.
Learn more about IFEEDER’s Sustainability Road Map effort and consider supporting this unique industry initiative at ifeeder.org/sustainability.
Founded in 2009 by the American Feed Industry Association (AFIA), the Institute for Feed Education and Research is a 501 (c)(3) public charity and is a critical link in the ever-evolving food supply chain. Serving as a champion for the animal food industry, IFEEDER supports critical education and research initiatives that ensure consumers have access to a safe, healthy and sustainable food supply. IFEEDER focuses its work in two primary areas: funding critical animal feed and pet food research to support AFIA’s legislative and regulatory positions, and developing appropriate messaging for policymakers, consumer influencers and stakeholders which highlights the industry’s positive contributions to the availability of safe, wholesome and affordable food, and the preservation of our natural resources.
–American Feed Industry Association