DES MOINES, Iowa — The National Pork Board has named two new executives to its leadership team. Bryan Humphreys has been named the vice president of producer, state and industry relations, and Jacque Matsen has been named vice president of strategic communications. Both will assume their new roles Dec. 16.
Humphreys, the current executive vice president of the Ohio Pork Council, grew up working on the family farm in Iowa raising hogs, corn and soybeans. After receiving his bachelor’s degree from Iowa State University, he organized grassroots efforts and managed multiple political campaigns around the country. In 2009, he joined the National Pork Producers Council (NPPC) as the director of grassroots, where he encouraged pork producers to tell their stories and interact with influencers and key decision makers. As part of this role, Humphreys also spent time in more urban areas helping educate elected officials and other influential decision makers on modern pork production practices.
In 2014, Humphreys became the executive vice president of the Ohio Pork Council, where he led efforts around some of the most pressing social and environmental issues of the day.
“Bryan is highly respected by pork producers in Ohio and his colleagues around the country,” said Bill Even, chief executive officer of the National Pork Board. “Ohio Pork has led from the front in terms of innovation and consumer engagement under his leadership, and we’re excited to have him bring a new approach to the national organization’s producer and state outreach efforts.”
The National Pork Board has responsibility for Pork Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in consumer education and marketing, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety, and environmental management and sustainability.
For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or visit www.pork.org.
— National Pork Board
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