GREENWICH, N.Y. — Cornell Cooperative Extension (CCE) of Washington County is hosting the first of a series of marketing workshops on June 4 to help the region’s farmers and food producers have a stronger presence in the marketplace and sell more product. The first workshop will help local businesses make the most of their time on social media by implementing strategies and utilizing resources to maximize their reach and engagement with the public and potential customers.
This workshop will be led by Jessica Ziehm, a lifelong advocate of agriculture and public relations professional, who is currently serving as Washington County CCE’s Taste NY Ag Marketing Educator. The session will take place from 6:00 to 8:00 pm at the Washington County Fairgrounds’ main office. The first half of the session will be a presentation by Ziehm, followed by a panel of local business owners to share their experience on social media. Slated for the panel are: Erin Moore of Lot 32 Flower Farm in Greenwich, Terry Oosterum of Hand Melon Farm in Greenwich, and Christina Scanlon of Old Saratoga Mercantile of Schuylerville, and Missy Streicher of Schneible Maple in Argyle.
“Ninety-three percent of buying decisions are influenced by social media. Whether you’re a small business that sells direct to the consumer or a farm that produces a commodity product, we all could make better use of social media in reaching our goals,” said Jessica Ziehm. “This interactive session will arm participants with insight, tips and resources to improve their ROI on social media and give them the opportunity to hear from like-minded business owners on their secrets to success.”
Pre-registration is not required, but encouraged. In addition to this workshop, CCE is also hosting five others scheduled throughout the summer and early fall on a variety of marketing topics. For more information on any of these marketing workshops, please contact CCE of Washington County at 518-746-2560.
–CCE Washington County
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