SHOREVIEW, Minn. — Looking to enhance your heifer program? Purina Animal Nutrition is excited to introduce Purina®HEIFERSMART® Booster Tub + ClariFly®. This one-of-a-kind product helps keep fly populations at bay and set heifers up for success by maintaining intakes and growth rates during fly season.
“Flies cause added stress to heifers, which can affect lifetime growth and production,” says Amber Mirabal, associate marketing manager with Purina Animal Nutrition. “The HEIFERSMART® Booster Tub + ClariFly® helps curb fly populations while providing key nutrients heifers need to be productive in the lactating herd.”
The HEIFERSMART® Booster Tub + ClariFly® helps keep heifers growing with:
- An insect growth regulator that prevents the development of horn, house, face and stable flies in the manure.
- High-quality yeast culture to optimize dry matter intake and support reproductive performance.
- An industry-leading blend of trace minerals to support growth, reproductive performance and first lactation milk production.
- A convenient delivery method for heifers housed indoors.
To be most effective, feed this tub 30 days before average temperatures reach 65°F and continue feeding until 30 days after the first killing frost. Reducing fly populations with a feed-through larvicide is just the beginning. Keeping your heifers on track for a profitable first lactation requires a fly control program with multiple approaches.
Other management practices to complement a feed-through larvicide include:
- Cleaning calf, heifer and cow pens regularly
- Storing manure and bedding away from calf and heifers
- Keeping feed fresh and dry
- Determining if additional fly control items are needed
The HEIFERSMART® Booster Tub + ClariFly® is just one option in Purina’s HEIFERSMART® portfolio of products. These customizable options deliver protein, minerals, vitamins and supplements as well as fly control to keep heifer growth on track and support an earlier age at first calving. Contact your local Purina expert to learn more, or visit purinamills.com/dairy-feed.
For additional information on heifer nutrition and management, sign-up to receive the monthly Purina® HERDSMART® E-Newsletter; a free online tool to improve operational efficiency by visiting purinaherdsmart.com.
Purina Animal Nutrition (www.purinamills.com) is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. Driven to unlock the greatest potential in every animal, the company is an industry-leading innovator offering a valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Purina Animal Nutrition is headquartered in Shoreview, Minn., and a wholly owned subsidiary of Land O’Lakes, Inc.
Because of factors outside of Purina Animal Nutrition LLC’s control, individual results to be obtained, including but not limited to: financial performance, animal condition, health or performance cannot be predicted or guaranteed by Purina Animal Nutrition LLC.
 Hopkins Brinton A. and Witlow, Lon W, North Carolina Cooperative Extension Service; Feeding Dairy Heifers from Weaning to Calving.
 Spears, J.W. 1996. Organic trace minerals in ruminant nutrition. Anim. Feed Sci. Tech. 58:151-163.
 Santos, J.E.P.E.J. DePeters, P.W. Jardon, and J.T. Huber. 2001. Effect of prepartum dietary protein level on performance of primigravid and multiparous Holstein dairy cows. J. Dairy Sci. 84:213-224.
— Purina Animal Nutrition
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