MADISON, Wis. — Back by popular demand, Dairy Farmers of Wisconsin is giving away 500 heart-shaped boxes of Wisconsin Cheese, just in time for Valentine’s Day! This year, there’s an engraved heart-shaped cheese board inside, and the newly designed boxes feature an augmented reality experience. And as if that’s not enough – one lucky recipient will discover a Crystal Wedge in their box, unlocking an all-expense paid trip to Wisconsin, the State of Cheese®.
Because cheese is better when shared with others, the winner gets to bring along three cheese-loving friends of their choice for a custom designed fromage-filled adventure that could include:
- A VIP tasting and dinner with a top Wisconsin chef
- An all-access tour to a local creamery and dairy farm
- A $500 cheese allowance to stock up on the world’s best cheese
Nominate the cheese lover in your life at WisconsinCheese.com/LoveLanguage and they might be surprised with a heart-shaped box packed with love directly from Wisconsin.
“After last year’s launch brought in over 20,000 entries, we knew we had to bring this back and deliver an even better experience for our biggest fans,” says Suzanne Fanning, CMO of Wisconsin Cheese and SVP at Dairy Farmers of Wisconsin. “Thank you for letting us know that it’s not just those of us in Wisconsin who believe cheese is the universal love language.”
The limited-edition box features a selection of three artisan Wisconsin cheeses – some crafted on farmsteads, others by multi-generation cheesemakers or Master Cheesemakers, and many are award-winning favorites. Cheeses that may be included in boxes (which will vary) are flavored goudas from Marieke® Gouda and flavored Rubbed Fontal cheeses from Cello, assorted Pine River® cheese spreads, Carr Valley® Menage® and Shullsburg Creamery™ Colby.
Visit WisconsinCheese.com for a full list of rules and nomination requirements.
–Dairy Farmers of Wisconsin