ESCALON, Calif. — Nut Up Industries, a San Joaquin County custom tree nut processing and packaging company, announced a new partnership with Feld Motorsports for the 2017 National AMA Monster Energy Supercross and 2017 Regional Amsoil Arenacross. With this alliance, Nut Up Industries hopes to spread the knowledge of healthy snack alternatives to the active lifestyle of motocross and every adventure.
Supporting the two premiere motocross events is a natural fit with the almond company, commented Nut Up Industries Owner and President Joey Roche. “We began our support of motocross to encourage young riders and help drive their passion for motocross,” explained Joey. “We created our brand of healthy alternatives for fueling that same passion in whatever it is that you do. My family has been very involved with motocross and supercross over the years, so this partnership made sense to us.”
Feld Motocross’ parent company Feld Entertainment is one of the largest live entertainment producers in the world. ““It’s amazing to be able to work with a company such as Feld,” said Joey. “We’re thrilled to come into 2017 with new things to offer to the motocross industry.”
The creation of Nut Up Industries just two years ago, grew out of a long-standing friendship between the Roche family of Roche Brothers International Family Nut Company and their long-term friends and business partners at BKI Exports Inc. Both companies are based in Escalon in the heart of the fertile San Joaquin Valley. The Roche family has been in the farming industry since the mid-1940s. BKI Exports Inc. was created in 2009 based on the owner’s 25 years of international and agricultural business experience. Nut Up Industries’ goal is to continue the tradition of bringing their expertise to all areas of the tree nut industry.
With over 70 years of farming and business experience, the Roche family and BKI Exports have a long history of combining their knowledge of the industry for the benefit of their customers and growers. The business partnership brings together an active younger generation and established professionals with three generations of experience in agriculture and business. “Our strength is our ability to combine the creativity and innovation of our younger partners’ fresh perspective with the other partners’ stability and practicality of their reputation in the almond industry,” said Joey.
Nut Up Industries has created a state-of-the-art almond processing and packaging facility that will allow them to create high quality “farm-to-fork” products for their customers. In 2016, Nut Up Industries began offering their products such as “Chopped” almonds and Roasted Almond Butter, both online and in select Central Valley supermarkets.
Over the last two years, Nut Up Industries has dedicated themselves to creating high quality products for their customers and bringing their own innovative products to the market, such as their 2016 “Chopped” snack line. This line features a variety of almond snacks in flavors like Caribbean Jerk, Zesty Ranch and Sea Salt Caramel in a convenient ready-to-eat pouch. Nut Up Industries plans to announce their new flavors of “Chopped” in early 2017.
You can find all of the Nut Up products on their webpage www.NutUpIndustries.com, as well as select retail locations such as Save Mart, Food-Maxx, Cost-Less, and O’Brien’s Markets.
— Nut Up Industries
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