ATLANTA — Consumers and businesses alike want to learn more about how their food is grown and produced. As reporters make their way out into the fields to speak directly with peanut farmers, National Peanut Board is offering a free media training and refresher webinar for all U.S. peanut growers and industry members on Feb. 23, 2021 at 1:00 p.m. EST. Peanuts have a fantastic story to tell and the farming families who produce them are the perfect storytellers. During the session, growers will learn key talking points, how to answer tough questions, and get tips and resources.
The virtual educational session is open to peanut growers with all levels of media experience. During the 60-minute Zoom session, NPB and agency partner Golin will cover both common questions and tough questions (such as allergies, aflatoxin, profits, etc.) that media may potentially ask in an interview. With the provided key message points, growers will feel prepared to answer.
The final part of the event will be dedicated to small-group practice sessions with our grower coaches. Our grower coaches are peanut farmers from multiple growing areas who have a fair amount of media experience. These coaches will be there to provide tips and firsthand experience to growers in attendance.
All those in attendance will also receive a takeaway sheet that features various key messages and resources for topics like sustainability, nutrition, early introduction to prevent peanut allergies, aflatoxin, chemicals and more.
To register, click here.
— National Peanut Board
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