SYRACUSE, N.Y. — Dairy is an essential ingredient for all tailgating recipes, and from February 5-12, American Dairy Association North East is helping Redner’s Market customers easily prepare for the upcoming big game.
The “Are You Ready for the Big Game,” promotion will be featured in all 43 Redner’s stores with point-of-sale materials and display signage that puts dairy front-and-center.
The campaign features the “dairy-licious” recipe – Bacon Cheese Dip Bread Bowl. The key ingredients for the recipe including Cabot Cheddar cheeses and Redner’s cream cheese and sour cream may be placed by the carrots and celery in the produce aisle, along with free 4”x 6” tear-off recipe cards for shoppers’ convenience.
To further promote the campaign, New York dairy farmer Nate Chittenden of Dutch Hollow Farm, Schodack Landing, joined Redner’s Registered Dietitian Meredith McGrath for a 10-minute live interview on social media. He discussed the role dairy farmers play in producing the quality dairy products used in their recipes.
“Any opportunity to help consumers connect with the farmers who produce dairy is crucial to developing trust,” said Chittenden. “And partnering with a respected health professional like Meredith, and a retailer like Redner’s, establishes credibility for our safe and nutritious products.”
Look for social media posts about the campaign on Redner’s and ADA North East’s channels, and for print ads in the retail circulars in the week leading up to the big game.
For more information about ADA North East retail programs, visit AmericanDairy.com.
–American Dairy Association North East
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