PLANT CITY, Fla. — The Florida Strawberry Festival theme for the 83rd annual event is “Building New Memories!”
“Yes, it points to the new entertainment venue we’ve constructed,” said President Paul Davis. “But most of all, we want our guests to know we’re in the business of continuously making new and better memories for families.”
A new theme is created for each year’s festival to offer guests a glimpse of the experience they can expect at the 11 day event, beginning March 1. It also unifies vendors, FFA chapters, organizations, corporate partners and exhibitors who create parade floats and displays throughout the celebration, said Davis.
The festival’s strawberry character featured in each year’s theme artwork is an iconic part of the event’s branding and advertising efforts. In this theme’s artwork, he wears a hard hat and safety glasses and carries a hammer and construction plans for the new entertainment venue.
“We’re so excited about our visitors having a brand new experience with our new entertainment seating and the added vendor building,” said Davis. “It is our desire for our guests to make lifelong memories with their loved ones at the Florida Strawberry Festival.”
For more information about the Florida Strawberry Festival, click here.
–Florida Strawberry Festival
For more articles out of Florida, click here.