RALEIGH, N.C. — Researchers at North Carolina Agricultural and Technical State University are seeking small farmers in North Carolina to participate in a study of Factors Influencing Small Farmers’ Willingness to Adopt and Consumers’ Willingness to Pay for Value-added Agriculture in North Carolina.
Study participants will take part in a Zoom virtual focus group and will receive a $20 gift card. Participants must have internet access and familiarity with Zoom. Participation is limited and will be on a first-come, first-served basis.
Dates for the focus groups are listed in the table below. Please contact Mrs. Jarvetta Bynum at 336-508-1229 or jsbynum@ncat.edu by the deadline for the area in which you live closest.
This study is being conducted by researchers in the university’s Department of Agribusiness, Applied Economics and Agriscience Education.
The research is funded through the National Institute for Food and Agriculture of the United States Department of Agriculture, Project Number: NC.X327-5-20-531-1 in the Agricultural Research Program, North Carolina Agricultural and Technical State University.
–Annie Baggett, N.C. Department of Agriculture & Consumer Services
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